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White – Man & Woman June 2017 TRADESHOW

“Black and white are the colors of photography. To me they symbolize the alternatives of hope and despair to which mankind is forever subjected.”
Robert Frank

Men’s and Women’s Collections + Pre-Collections Spring/Summer 18.
An aesthetic, artistic and intellectual venue, White is the main launching pad of brands and companies still a reference spot for multi-brand and department stores in the World.
During the event the upcoming season’s pre-collections will be introduced and you can have a sneak-a-peak to what we will be wearing on SPRING/SUMMER 18 still going beyond seasonability and gender concepts.
Starting with niche brands and arrived to is fourth edition, White is becoming the showcase for the entire contemporary fashion panorama. If you are not in you are out.
Embracing from the very beginning creativity, innovation and versatility White is right now a fashion accelerator platform that puts together arts, design, music and fashion culture. If you wanna know fashion trends, successful companies and new born stars White is simply the place to be.
Becoming, edition after edition, more buyer oriented it always worth always a visit (if you are a mortal human being like me). Incredible sceneries and performances will make you feel inside a 3 days long fashion-show.


                                                                                            photo credit: Nabile Quenum

WHITE Men’s and Women’s Collections + pre-collections S/S 18

When: From 17 to 19 Jun 2017
9.30 am – 6.30 pm (last day 9.30 am – 5.30 pm)
Where: Via Tortona, 27, 20144 Milan
Website: http://www.whiteshow.it

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